Vision Statement
MMHCA Values
MMHCA believes in earning and maintaining a strong image and reputation among all our stakeholders – our members, our communities, our elected officials, and our healthcare partners. Our benefits and services will only be as good as our current and prospective members perceive them. For this reason, we will incorporate our values into messages and actions that we sincerely believe in. We will adhere to these values as a means to establish trust and a confidence in our role as a vital partner.

We believe in the following things:

Integrity
The things we do will accurately reflect what we say. We will state our positions and agendas clearly and confidently. We will be consistent and keep our commitments.

Partnership/Promotion/Effectiveness
Our organizational strength is a direct reflection of how well we serve and lead. We will strive to create abundance for members through our faithful stewardship of the resources with which we have been granted. We will continually foster awareness of MMHCA as an effective resource for professional development and advocacy within our profession. We will also continually foster awareness of MMHCA as a valuable resource for our community, as a crucial link to providing services, raising Mental Health awareness, and advocacy for public mental health care and services.

Altruism
As a profession that embraces healing for the individuals that we see, we will apply this healing focus to our involvement in the community. We will identify ways to become active in our communities to bring healing and wholeness to them. By being a visible force in our communities, we will promote mental health for the general public. We will bring mental health awareness to the fore in the community activities we participate in.

Inclusiveness/Diversity
We will embrace the rich diversity of our regions and their members. By inviting and welcoming a broad spectrum of ideas, cultures, and individuals, we will embody a diverse representation of members and healthcare partners and we will be stronger.

Leadership/Empowerment
We will be true to our role as the mental health association leader in our regions statewide. We will strive for continuous and sustainable improvements in our regions – in member benefits, professional development, and in our partnership with other healthcare providers. We will provide business leadership that maintains strength and growth in our network of members within each region and serves as a model to others in our communities, our state, and nationwide.

Advocacy
We are committed to our members, healthcare partners and communities to be an advocate, legislatively and locally, for our professional services, standards, and ethics that reflect our values and vision as MMHCA. We will be focused in our support and will communicate our positions clearly and consistently. We will be steadfast where we believe we are right, regardless of whether our stance represents the conventional view.

Vision
We will take time to pause to envision a future for our state and local regions as it should be. We will create plans and seek collaborations that help make our vision reality. We will communicate our vision clearly, and empower others to act in order to achieve results.

MISSION
The mission of the Michigan Mental Health Counselors Association is to develop and empower the mental health counseling profession and promote mental health for the community.

VISION
MMHCA’s vision is to be a "Vital Partner" and to make a difference in our profession and our community.

It will be part of our mission to be looked upon by our members, our regional stakeholders, legislative representatives, and our community as their vital partner. This will be manifest in efforts to develop professional prosperity and to create collaborations with other partners that represent our values to fulfill our mission.

More specifically, we are committed to providing the leadership that ensures the following objectives become realities.

A. A highly effective voice in advocating for our members in order to influence public policy; a partnership builder to facilitate responsible public decision-making.
  1. Develop a statewide legislative agenda for our members and profession.
  2. Collaborate with members and partners on issues specific to each region.
  3. Establish MMHCA as the professional voice on mental health issues in each of our regions statewide.
  4. Pursue additional programs that substantially impact our members’ bottom line and provide net income to MMHCA.
  5. Implement regional educational activities to raise awareness and activity in the legislative arena.
  6. Identify and articulate the mental health issues related to health care and establish appropriate policy guidelines and means for MMHCA to address those issues.
  7. Advocate for enhanced market viability for Licensed Professional Counselors.
B. A recognized resource for business and professional contacts, as well as the premiere professional development network.
  1. Provide high-quality, value-added opportunities for members to interact and also foster profitable business relationships.
  2. Launch comprehensive, inclusive, and accessible education and trainings for MMHCA members.
  3. Develop future MMHCA leaders and member networks.
  4. Provide business improvement and professional development resources to members.
  5. Develop collaborative relationships with other healthcare partners.
  6. Provide referral networks for members and healthcare partners.
C. A sought-after membership organization that provides benefits through innovative programs, services, and leadership.
  1. Establish a Graduate Mentoring Program for members that provides access to qualified mentors, enabling the development of new professionals, enhancing their success, and ensuring the propagation of our profession.
  2. Develop and launch a job placement and referral system for members.
  3. Pursue additional programs that substantially and positively impacts member’s bottom line and provide net income to MMHCA.
  4. Address member concerns regarding mental health issues affecting LPC’s such as mental health parity, insurance reimbursement for LPC’s, etc.
  5. MMHCA Board to continue to evaluate new member incentive programs; evaluate current member incentive programs.
  6. Improve MMHCA retention of first year members and achieve a positive net membership growth rate each year.
  7. Establish a plan to engage a growing percentage of members in MMHCA activities.
  8. Identify and employ venues for member involvement in communities, thereby promoting members and increasing opportunity for referrals.
  9. Create innovative programs for fundraising to increase net income for MMHCA.
  10. Establish high-quality, innovative training programs and retreats for developing and retaining MMHCA’s leaders.
D. A clear and consistent communicator of MMHCA’s values, mission, purpose, priorities, and actions.
  1. Maintain and improve established communications tools, including MMHCA’s newsletter, website, and other instruments.
  2. Encourage and provide mechanisms for feedback and interaction with members.
  3. Fund and develop MMHCA branding initiatives including messages, Web site development, and marketing materials.
  4. Develop and maintain venues for campus visits to promote MMHCA to graduate students.
  5. Identify, develop and implement venues to reach the public with MMHCA’s services and values, to increase mental health awareness in the community.
MMHCA   •   P.O. Box 80036   •   Rochester, Michigan 48308